The serif most likely originated as a way
to formally end a stroke in hand-drawn
letters. When the broad-tipped quill pen
finished a stroke, a slight pause produced
an extra amount of ink that eventually
developed into the serif. This visual
characteristic was eventually designed
into printing typefaces.
sans (without) serif
Letterforms who proudly wear serifs can
often be traced to the specific historic
contexts from which they came.
One of the main identifying characteristics of a letterform
is the SERIF. Tins unassuming appendage has become a mark
of dignity in what has devolved into a digitally-intoxicated,
image-conscious, superficial world.
The serif-stroke joinery is the intersection
of a stroke with a serif. Generally, the
joinery is either transitive, with a smooth
transition, or abrupt, with a distinct
transitive joint (fillet)
The serif angle refers to the angle, or
pitch, of the serif. Generally, a serif
either has a distinct angle in relation to
the stroke, or is flat, or perpendicular,
to the stroke.
Serif proportion is the relationship of the
serif to the stroke. Generally a serif will
be bilateral: equally present on both
sides of a stroke; or it may be unilateral:
present on only one side of a stroke.
Serif shape is the general shape of the
serif. This is the main characteristic that
can distinguish one type style from