THE NON-DESIGNER'S TYPE BOOK
Easy choices
Some choices will be very easy, some you will have to think about. The
ones below are easy—circle the typeface that would probably communicate
the message best for each of these examples:
«est гій-г^н фіццд)!
Lost Shih-Tzu Puppy!
Fette Fraktur
Carpenter
Aachen Bold
íoULOUSELKuíReC SHOW 0S ШШ ^^
TOUI.OlJSH-I.AUTiniC SHOW Karton
OPENS FRIDAY
Toulouse-Lautrec Show Opens Prestige Elite
4W2 w;,lLyVS '%yfc< k
'62 Willys Pickup For Sale
Gladys
Franklin
Gothic Heavy
'62 líÚiífus CPicâup D'or Safe
Nuptial Script
z 9 : EVOCATIVE TYPOGRAPHY
More difficult choices
Many of the choices you will have to make are not so easy (unless you only
have six fonts on your computer). Push your creative process, think about
what you really mean, play with visual puns, make people think about what
they read.
1Ѵагк> ffard. ru be\these W6 chokelbother
m you. I'll bet you think "Work
Ì ИИ^ЭІР^Э IS ПСЭ Hard" should be the phrase in big,
■ ^^^ -^ -^ solid, bold type. Well,y'see, itali
^^ ■ ■ ^9 ■ tvUV • depends on your point of view
and what you want to express.
In my life, this is how I see it: y a work hard. THERE IS NO
SHORTCUT (please excuse the all caps). That's the way it is—
it's a fact of life that you work hard. What is difficult to get
through my teenagers' heads is that there is no shortcut.
Typefaces are Isadora and Antique Olive Nord.
I Quit.
imm.
Ѳ
ѳ
So how would you quit?
It might depend on the job
and the circumstances, of
course. Maybe one day you
would quit in О Marie
Luise and another day you
would quit in Ѳ Clarendon.
Maybe your boss drives you
to quit in © Chicken. lean
tell you that most any day
I would quit in О Shelley
Volante, with a sassy smile
on my face and my fingers
toodle-ooing goodbye. See
ya later, alligator!