THE NON-DESIGNER'S TYPE BOOK
It's okay to have white space, empty space on your page that is not filled
with text or graphics or anything but clean empty space. It's okay. You can
do it. Your type win love it. When you find type treatments that appeal to
you, take a moment to see where that designer let the white space be.
Chances are there is a fair amount of it. Look through this book at all the
white space. Look through other books and see how much white space
they have, and be conscious of your reaction to the ones that have very
little. Be brave enough to let the empty space just sit there. It's okay.
There are so many wonderfully offbeat typefaces available—oh my my my!
Once you get up the nerve to use them, you'll find they are appropriate in
many more ways that you might have first thought. If you're a little shy,
start off using them on projects for which you don't have clients, such as
postcards to friends, invitations to your daughter's birthday party, flyers for
your lost dog, the family chore list, your Christmas letter, or as graphic text
on your web page. Once the odd typefaces become part of your repertoire,
sneak them into a memo to your boss—just one word for now:
Пето M imo Memo ftífto
She'll hardly notice. Start infiléraéing it around the office—notices in the
lunchroom, minutes to the meetings, instructions in éhe restrooms. It is a
sad face of human existence that we tend to fear what we don't know, so
make your favorite wild foni a local, familiar face. €veryone will become
friends and then you can introduce if io your sfacionery and business