128

THE NON-DESIGNER'S TYPE BOOK

Be creative!

More often than not, the purpose of a pull quote is to add some visual
interest to the page. So do it. Make that pull quote beautiful, provocative,
interesting, dynamic!

"wail, wail, wail,"

A simple rule above and below
the quote sets it apart. Notice the

Set diSk WiCket WOOf. punctuation is hung off the left

"Evanescent Ladle

edge so the text retains its strong

Rat Rotten Hut."

left alignment.

Tke

Vnii

Tall, narrow settings

harder

with lots of linespace

can't let

work well in outer

the seeds

you
work,

margins. Align the

stop you

flush edge with the

from

edge of the column.

enjoy in'

tke

That is, the quote in

the

luckier

the outer margin of the

watermelon.

left-hand page should

be flush right, aligned
against the column of

With a colored or black

you

box, you can inset this

get.

text. On the outer

quote so it tucks halfway

margin of a right-

into the adjacent column

hand page, the quote

and hangs halfway out

should be flush left.

into the wide margin.

Typeface is Bernhard

Typeface is Antique

Modern.

Olive Compact.

i 9 : PULL Q_U OTES

Iv Дехец ßep a yui|/ 5еХіШереб a ßwxn оф coooô
TTiax г|Е хлоллеб iv рц; SpitDEcoay. Не х^сжгаб
тт|Е тг/ѵа too ——————

amò тіе юо\Л5 ßpivy pe a ¡loaS оф кіѵоАлѵу.

Не ßpouyr|T оГОер £іуг|т рЕОеіупт ребсоооб

—————_____ powSa, ессхп

your attitude is your life

ßry то т iv ну she claims the secret to success is understanding that

OTOtTJE. He go.

18 T|E юоіЛб pE

rupv av8 x ло

71 трец app aX Xe,p. He ѵГОЕр 5i8. I jiaiS T|ip

рея ешеѵ тт|ог)уг| т|е oío"ke8 фор ІЛ) ßExavoE IT

cuoco a Xoi оф mooS avo I 8і8ѵт ресЛіСе т|осо

pavi|/ jciexea aiepe uvvjaaßXE фор pE. Io r|E

aßouT фЕр 18

ivxT|EC Àovy

av8 ф8тг|р£Е

фЕЕТ axpooc.

I Кейт coamvy фор тг|е кіѵ8Хіѵу av8 cor|ev

r)ipp\(/ ѵаХХу хоХ5 трр I coaa œov8Epiv7

сояЕрЕ тгіе кіѵбХіѵу coaa, Т|Е оа і8 тг)Е рЕ8-

шоо8 озаа тг|Е кіѵбМѵу. ІШЕ ßsEv шоѵбЕріѵу

Try a horizontal quote extending across several columns. As with all pull quotes,
leave plenty of white space surrounding it. Typefaces are Antique Olive Light,
Antique Olive Compact, and Symbol.

о ensure

success, learn to
maximize your
options.

Apply a gray shade or a pale
color to large drop caps. This
adds visual interest without
overpowering the short quote.

Typeface is Belwe Medium.

fyin

Signifying the
sound

trlie fury

Whenever possible and appropriate, take
advantage of provocative punctuation
and symbols.

Typeface is Antique Olive Nord
with a Goudy Italic ampersand.