14 . THE NON-DESIGNER'S TYPE BOOK

Initial caps

You can also create a quick initial cap with baseline shift. Change the size
and font and perhaps color of the first letter. If it disrupts the line spacing,
select the entire paragraph and apply a fixed amount of leading (just type
in a number—don't use "auto"; see Chapter 15). Then select the first letter
and apply the baseline shift downward—making sure the baseline of the
letter aligns on one of the baselines of the paragraph! (See Chapter 24 for
lots of suggestions for initial caps.)

he important thing In this paragraph, I selected the "T" and
about your lot in life changed its typeface and size. I used the

л л technique in Chapter 5 (hard space and

is whether you use it kerning) to hang the "T"so it aligned with

ror building or parking. the rest of the text. I used the baseline shift

feature to drop the bottom of the "T" down
to the second line. I had to kern the "h" in
toward the "T"

Typeface is Bernhard Modern.

Decorative words

You can also create interesting special effects with words, as shown
below. Some of the letters have been shifted up, then kerned into the caps.
The "D" has been shifted down slightly. The word "The" has been shifted
up and kerned close, also.

ukt /*~Y ^j^ This arrangement was created

11 with baseline shifts and kerning.

dLLCLT Typeface is ExPonto Multiple Master.

7 : WHEN TO SHIFT THAT BASELINE

Corrections

Sometimes, especially in decorative type or logos, the characters are not
exactly where you want them. So use your baseline shift to adjust their
positions. Remember one of the Rules of Life: you are never stuck with
anything. Get busy. Get creative.

IMS vus

i n t о г n о t r fis f n intorno* г (S) f »

This is the way the text set as That's better, and that was easy.

I simply typed it. I wanted the
apostrophe lower, and the Z to come
down a bit to balance the word.

Typefaces are Las Bonitas Bold and Schablone Rough.

Two paragraphs on one line

Have you ever wanted to create a format such as the one below and be able
to apply it using style sheets for both the headings and the body copy? If
you use style sheets, you know this is impossible because a style applies to
the entire paragraph. (If you don't know how to use your style sheets, skip
the rest as it will probably just confuse you.)

To create the effect shown below, do this: in the Heading style sheet, set
the baseline shift to drop down to the first baseline of the body copy.
Reduce the leading value of the Headings to reduce the amount of space
above the paragraphs. Set an indent in the Body Copy style sheet.

Pronouns What is the name of that surly

bloke? I'm dying to meet him.

Prepositions There wasn't a single item in

my closet that I could don with
impunity, nor was there a shoe
fitto boogie in.

Conjunctions The robot and the dentist
tangoed beneath the stars.

Text from The Deluxe Transitive Vampire by Karen
Elizabeth Gordon (the ultimate handbook of grammar)

I set an indent in the style sheet
for the Body Copy. I set a very
small leading amount in the
Heading style sheet, then I
played with baseline shift until
the baseline of the Heading
landed directly on the baseline
of the next paragraph, the
indented Body Copy.