INDEX: LINING FIGURES

in all cap headlines, in

long Une length, 112

of captions, 132

readability factor, 39

set solid, 109

when to add more or less, no

with italic, 40

with scripts, 40
lining figures, 89, 90
Little Prince, The, 78
loop, 16

Lord Byron, 118
Lord Rutherford, 62
Los Alamos National Bank,

206
Love's Labour's Lost, 119
lowercase

readability of, 47
Lubalin, Herb, 42, 100

M_____

MacGregor, Chris, 213
Macromedia Fontographer,

162, 163, 211
manual kerning, 106, 108
Manutius, Aldus, 21

his face in PageMaker, 34

history of, 28
Marvelous, Marx, 83
MasterJuggler, 82
mathematical fonts, 161
Melville, Herman, 91, 95,152
metal type, kerning, 104
Midsummer Night's
Dream, A, 150
Miller, Henry, 94
Minion expert set, 82
minutes of degrees, 55
Moby Dick, 91, 95,152
modern, 179
modern typefaces, 23
monospaced fonts

legibility of, 46

numbers, 90
moveable type, 22
Multiple Master fonts

what are they?, 173

design axes, 174

Font Creator, Mac, 177

font emulation with, 176

instances, 177

Mac, creating them on, 177

size axis, 175

style axis, 175
uses for, 178
weight axis, 174
width axis, 174
Windows, making them
on, 231
Munakata, Shiko, vi

Ж_______

non-breaking spaces, 60

keyboard shortcuts for, 60
Non-Designer's Design

Book, 187
Now Menus, 84, 212
Now Utilities, 82, 212
numbers

monospaced, 90

oldstyle figures, 89

Ѳ_____

oblique, 16
octavos, 29
oldstyle, 22, 179

most readable, 34
oldstyle figures

examples of, 89

in expert sets, 80

proportional spacing, 90

used in dates, xiii
one-story "a," 16
optical alignment, 59
optimized Multiple
Masters, 175
ornaments, 159

baseline shifting, 73

in bylines, xiii

in expert set, 81

uses for, 160
outlined type, 195

?______

p.m., set in small caps, 85
PageMaker

automatic drop caps, 154
baseline shift, 76, 222
creating new fonts with

multiple masters, 177
kerning in

Mac, 222

Windows, 226

letter spacing values, 104
Multiple Masters in
Macintosh, 177
Windows, 231
shortcuts in
Mac, 222

Windows, 226-227
true tracking in, 107
where to buy, 213
PageStudio Graphics, 212
pair kerning, 108
paragraphs
aligning baselines across

columns, 132
double Returns as telltale

sign of dtp, 191
first one not indented, 114,

123
indenting, 113

separated by ornaments, 159
spacing, 114
after or indent, 113
with double Returns, xiii,
114,191
parentheses
punctuation with, 65
shifting their baseline, 72
phrases
grouping text in, 120
in captions, 143
picas, 18
pi fonts, 161

printing, 164
pictograph fonts, 161,162
picture fonts, 161,163
printing, 164
rebus stories, 164
platitudes, in praise of, 172
Plazm Media Cooperative, 212
points
linespacing measured in, 109
used in typography, 18
Pooh Bear, 64
PopChar, 82, 84, 149, 212
screen shot of, 217
how to use it, 217
possessive words,
where to put the
apostrophe, 66
prime marks, 53, 55
example of, 190
faking them, 55
typing in Symbol font, 55
proportional spacing
oldstyle figures, 90

INDEX: SLAB SERIF

pull quotes
creative, 128

guidelines for, 127,130
hanging the punctuation, 58
using typographic color, 157
punctuation
hanging it, 57
how to hang it, 60
reduce size of in large type,

61,130
style of, 67

J_____

quality, determines

typeface choice, 181
QuarkXPress

automatic drop caps, 154
creating new fonts with

multiple masters, 177
how to baseline shift, 76
letter spacing values, 104
Multiple Masters in

Macintosh, 177

Windows, 231
setting ligatures, 92
tracking is range kerning, 107
where to buy, 213
question marks, 64
quotation marks
chart of proper placement, 56
hanging them, xiii, 57
proper, xiii, 53
punctuation with, 64
rules for using properly, 54
telltale sign of dtp, 190
true quote marks, 53
typewriter marks, 53

%_______________

Radner, Gilda, 198

ragged left, 117

ragged right, 116

Rand, Paul, 30

range kerning, іоб, 108

readability
what is it?, 33
break the rules, 206
caps vs. lowercase, 36
German preference for

blackletter, 32
Herb Lubalin's point of
view, 42

letter spacing, 37

most readable typefaces, 34

of display type, 99

of moderns, 23

of small caps, 88

serif vs. sans serif, 35

what makes a face

readable, 33
what we are accustomed

to reading, 32
word spacing, 37
rebus story, 164
rendered type, 203
Returns
double for paragraph space,

114
soft Return, or line break,

140
vs. line breaks, 140
reverse type
adjusting line length for, 38
linespacing for readability, 39
linespacing with, 112
making more readable,

40,41
script or italic, 40
using to hang punctuation,
61
right aligned, 117

use of powerful phrasing, 120
rivers, 119

Robbins, Tom, 83,122
Rogers, Will, 143
roman type
what is it?, 16
Aldine, 28
history of, 28-29
Rosetta Stone, 24
rules
breaking as a trend, 206
breaking re: condensed
and extended type, 96
breaking re: legibility, 49
for justifying type, 38
of punctuation, 63
rules [lines]
instead of underlining, 196
ornaments instead of, 160
to make type stand out, 192
using for emphasis, 138

S_________

Saint-Exupéry, Antoine de,

78
sans serif, 25, 180

adjusting line length for, 38

examples of extra line-
spacing with, 39

examples of typefaces, 25

good choice for heads and
subheads, 125

in captions, 132

legibility of, 43

Une length for readability, 41

linespacing with, 112

oblique vs. italic, 16

readability of, 43

two-line Egyptian, 25
sans serif examples, 190
Site Santa Fe, 208-209
Saroyan, William, 156
Scarlett font, 205
scientific characters, 161
script typefaces, 27

adjusting line length for, 38

examples of, 27

letter spacing in, 37

making it more readable, 40

outlined and shadowed, 195

outlined and shadowed,
all caps, 197

word spacing in, 37
Seagull, Rabbi Nathan, 152
semicolons in sentences, 64
serif type, 16
serif vs. sans serif

readability of each, 35
serifs

bracketed, 22

modern, 23

slab, 24
set solid, 109
shadowed type, 195
Shakespeare, William, 119,

150,159, 208
shapes of words, 47

readability of, 36
Shaw, George Bernard, 52
shifting the baseline, 71
slab serif, 179
as headline type, 125

category, 24