л

accent marks

Mac, 221

Windows,
alt codes, 225
Character Map, 224
acronyms in small caps, 85
Adobe PageMaker.

See PageMaker
Adobe Studios, 212
Adobe Systems, 173, 212, 213
Adobe Type Manager
Deluxe, 82, 213

Macintosh, 219

Windows, 229-231
Aldine roman, 28
Aldino, 29
alignment, 115

centered, 115,118

choose one, 120

hang the punctuation, 57

justified, 119

left aligned, 116

of captions and body copy,

"33

of heads in body copy, 123

of photographs or
illustrations, 133
optical, 59
ragged right, 116
right aligned, 117
right aligned (flush right),

"5
all caps

alternatives to, 196

as inappropriate emphasis,

45

as telltale sign of dtp, 196

in headlines, 123

linespacing with, in

readability of, 36, 47
example of, 47

swash characters, 148
Alt characters, 225

how to type them, 225
A.M., set in small caps, 85
ANSI chart, 225

how to type, 225
apostrophes

chart of proper placement,

56
hang them, 57

keyboard shortcut for, 54
lowering with baseline

shift, 75
punctuation with, 66
rules for using properly, 54
where to put them, 66

ascender height, 16

ascenders, 16
in oldstyle figures, 80
of oldstyle figures, 89

ascent line, 16

ATM Deluxe, 82, 213
Macintosh, 219
Windows, 229-231

Aunt Abigail, 116

auto kerning, 108

auto leading, 195

Ѣ

Baba the Idiot, 122
bar, i6, 59
baseline, 16, 71

INDEX: DISCHY

of captions and copy, 133

of initial caps, 151
baseline shift, 71

decorative words with, 74

for apostrophes, 75

for bullets, 73

for correcting placement, 75

for creating initial caps, 74

for hyphens, 72

for parentheses, 72

how to do it, 76
PageMaker, Mac, 222

Windows, 227
QuarkXPress, Mac, 223
Windows, 228

in style sheets, 75
Bauhaus, 25
Behrens, Peter, 20
Beatty Collection, 212
Bembo, Pietro, 28
Big Rock Software, 212
big type as emphasis, 138
blackletter, 32

example of (Fette Fraktur),
32,170
body copy, 16

display type in, 99
bold type

legibility of, 46

readability of, 40
borders

made of ornaments, 160

telltale sign of dtp, 194

use picture fonts for, 163
bowl, 16
boxes with rounded

corners,192
bracketed serifs, 22
Bradbury, Ray, 151
Brown, Rita Mae, 61
bullets

dingbats as, 73

using hyphens as, 194

using picture fonts for, 163

type it on a Mac, 220

Type it on Windows, 225

e_______

cancellaresca, 29
cap height, 16

small x-height with, 45
capital letters.
See all caps

caps and lowercase

mixed in sentence, 47

readability of, 36
captions, 131

be consistent, 134

choosing a typeface for, 131

phrasing in, 143
Carter, Matthew, 99
Carter, Sebastian, 183
Casing Adder Bat, 141
Caslon expert set, 82

font menu for, 84
Caslon IV, William, 25
categories of type, 21-27,

179-180
Centennial expert set, 82
Center Alley, 157
centered alignment, 115, 118

do it with gusto, 193

of captions, 133

of headlines, 123

telltale sign of dtp, 193
Chace, Howard, 141, 157
Character Map, 224
Channing, William Henry, 88
choosing a typeface, 179

a method for, 187

for captions, 131

for catalogs, 185

for copy machines, 181

for cramped space, 183

for extended text, 182

for faxing, 181

for heads and subheads, 125

for poor printing
conditions, 181

for skimming information,

185
questions re: your project,

180
to fill the space, 183
Christopher Robin, 64
Clarendon, 24
clip art

picture fonts for, 163
colons in sentences, 64
color
black-and-white, 155
cool, 158

as emphasis, 136
warm, 158

as emphasis, 136
what makes с in black-
and-white, 156
why use it?, 157

compound adjectives

en dashes in, 69

hyphens in, 70
compressed type.

See condensed type
condensed type

computer-drawn vs.
true-drawn, 95

example of, 94

Times vs. Garamond, 183

uses for, 93
contrast

between large and small
type, 165

between stable and wild
type, 186

different typefaces for, 136

in body copy, 136

in swash faces, 149

of heads and subheads, 125
cool colors, 158
curly quotes, 53, 190

Ф_______

dates

hyphens between, xiii
dazzling, 23, 179
De Mille, Cecil В., i6o
decades, apostrophe in, 54
deconstructiue fonts, 26
decorative fonts, 27
adjusting line length for, 38
as opposed to display type,

97

examples of, 27

for special effects, 186
decorative words

with baseline shift, 74
Deluxe Transitive Vampire,

The, 75
descenders, 16

in oldstyle figures, 80, 89
design axes, 174

size, 175

style, 175

weight, 174

width,174
DiamondSoft, Ine, 213
dingbats, 159

baseline shifting, 73

uses for, 160

using picture fonts as, 163
dischy, 140