.. there is an urgent need for straightforward, intelligible
guidance on the correct use of typographic faces. A book
such as The International Type Book makes a timely appear¬
ance and deserves to be given a resounding welcome...
It is our hope that thanks to
this book a wide readership
will gain insight into the nature of type and its effect, and
will realise that typography is an important medium, one
that is daily before our eyes and one which is above all our
key tool in the assimilation of all knowledge.’

From the Foreword by Adrian Frutiger

r

THE

INTERNATIONAL

type book

THE INTERNATIONAL TYPE BOOK, a valuable and com¬
prehensive manual, offers sixty-six typefaces, all selected
for their utility, availability and design excellence. Alphabets,
figures and text samples are shown in a range of sizes,
including variations of leading, examples of condension,
typecast tables, and concise information on the historical
aspects of some of the most popular typeface designs.
With a foreword by Adrian Frutiger, himself a founder of a
classic typeface, this impressive manual is indispensable
to the professional designer and typographer and will appeal
to all those with an interest in typography and graphics.

drian Frutiger is an internationally renowned typog¬
rapher and the designer of several well-known type¬
faces, including Frutiger and Univers; he also pioneered
the first phototype faces. He has developed logotypes
and house styles for various international organisations,
including the complete public sign system, in 1970, for
Charles de Gaulle Airport, Paris. He has also published
widely on graphics and typography including Signs and
Symbols (Studio Editions, 1989).

Cover designed by Carruthers Elliott Fine. Cover printed in Singapore

FOR TITLES OF RELATED INTEREST FROM STUDIO EDITIONS,
PLEASE SEE THE INSIDE BACK COVER.

STUDIO EDITIONS, PRINCESS HOUSE, 50 EASTCASTLE STREET
LONDON WIN 7AP

ISBN l-aS17D-bSE-4

9 781851 706228 >