SELECTED AND ARRANGED DY
This practical book has been created with artists, designers, and advertising and
publicity specialists in mind. It gathers the complete fonts of 100 contemporary
display alphabets which are becoming more and more frequently used for all
facets of creative advertising. Each is arranged on a single page, letting you
see at a glance all upper and lower case letters, as well as numbers and
Discover the versatility of shadow types, such as Bubble and Uncle Bill. See the
incredible variety of today's outline faces, including Arpad, Blippo Black, and
Smoke. Get just the right nuance with such unique styles as Bullseye, Moore
Computer, Rhapsodie, and Swash Buckle. Capture the flavor of the exotic and
the essence of the historic with some of the finest alphabets ever to be designed.
Choose from inlines and outlines, round looks and backslants, double shaded
and highlighted, and scores of other styles in order to communicate your message
and tell your story in the best of all possible ways.
Whether you're involved in advertising campaigns, packaging, book or record
cover designs, window displays and the like, you'll find this to be a comprehensive
reference source and a goldmine of ideas. Most important, it s a means of
sharpening your understanding of the vast range of communication possibilities
inherent in display alphabets.
Original 1974 edition, viii + 102pp. 8l/e x I I. 23097-X Paperbound
A DOVER EDITION DESIGNED FOR YEARS OF USE!
We have made every effort to make this the best book possible. Our paper is
opaque, with minimal show-through; it will not discolor or become brittle with
age. Pages are sewn in signatures, in the method traditionally used for the best
books, and will not drop out, as often happens with paperbacks held together
with glue. Books open flat for easy reference. The binding will not crack or split.
This is a permanent book.
$3.00 in U.S.A.