Ъ4/

>

Ѵ^гГ74^^^-

When he was eighty-four years old, Clarence P. Homung's wife died
suddenly. I was visiting him when, in a morose mood, he tearfully
lamented, "Look at me, I'm a has-been!" I had to stifle an incredu¬
lous chortle as I considered the man's output: over four hundred
logo designs, dozens of books, as well as industrial designs, patent¬
ed inventions, several fonts of decorative initials for American Type
Founders, and the meticulous pen-and-ink advertising illustrations,
like the portrait of Goudy, opposite, that started his career off with
a bang. When he passed away at eighty-nine, Clarence still had proj¬
ects in the works.

A smattering of Clarence Hornung's work from the
1930s: A doughnut company trademark; one of a
suite of product designs that included the Swiss Kriss
packaging still available in health food stores today;
Georgian initials for American Type Founders; Liquid
Olive packaging; Mainline Mysteries and Farrar &
Rinehart publishing logos; Boys Clubs of America logo.

HOW THIS BOOK ALMOST CONTAINED ORIGINAL
GOUDY SKETCHES: Visiting his friend Fred Goudy
one day, Clarence Horning noticed some sketch¬
es lying about and asked if he could have them.
Just as Goudy handed him the drawings, his
daughter-in-law stuck her head into the studio,
saying, "Now, Fred, remember our agreement,
you promised to give all your sketches to me."
"Yeah, I guess that's right," replied Goudy re¬
signedly. Since this author acquired much of the
Hornung collection before he died, those Goudy
sketches might have become part of this book.