Introduction..................6

PART 1: The Logo 14

Defining the Logo Type.....................................................................16

Logo Design in Deutschland 32; Karl Schulpig, Logo Meister 34
How to Design a Logo in 3 Quasi-Easy Steps...........................................36

Step 1: Immersion 37; Step 2: Creative Copying 38; What a Logo Is,
What a Logo Is Not 41; Step 3: Thumbnail & Comp 42

Resources......................................................................................52

144 Logo Layouts 52; Typestyles Categorized 56;
A Date With Numerals 58

PART 2: Drawing Letters 60

Unbelievable Implements: Type and Lettering in the Prepixel Era..............62

Pen, Brush and Marker & Assorted Other Tools of the Trade......................78

Lettered and Unfettered: Out of the Box Before There Was a Box...............94

Letterers Who Draw, Drawers Who Letter.............................................102

Immutable Laws of Lettering............................................................112

Adobe Illustrator Basics..................................................................128

Type and Create Outlines 128; Making Selections 129; Grouping and Ungrouping

130; Compound Paths 130; Layers, Locking, Hiding and Guides 131;

Rotate and Scale Tools vs. Free Transform Tool 132; The Pathfinder Pallets 133

Random Drawing Tips....................................................................134

Key Concepts 134; Snap, Crackle and Scale 134; Shortcuts to Aligning, Spacing 135;
3 Ways to Draw Stuff in Illustrator 135; Not Working to Scale 136; Preparing Art
for Clients 136; Preparing Work for Print 137; Lettering Don'ts & Dos 138

Bezier Curves for Cowards: Points in Extrema......................................140

Handling Points 142; Drawing with Beziers, Point by Point 143; FAQ: Bezier
Pointers 143; Throwing a Natural Curve 144; Comparing Inking Styles to
Letterforms 144 Arts and Letters: Perfect Curves 145; Curve Clinic 146; Ars Extrema 147

9 Bezierrors: When Good Beziers Go Bad.............................................148

Drawing Letters the Leslie Cabarga Way!...........................................150

Method One: Skeleton Strokes 150; Method Two: Parts Department 154; Method
Three: Straight Ahead 156; Method Four: Modifying Type 157; Method Five:
Tracing Scans 158

Yes! You Can Draw Icons, Spots & Dingbats...Like the Pros!....................160

Incredible Type Trix......................................................................166

Basic Outlined Logo 176; Variations on the Outlined Logo 177; Outline Clinic 177;
How to Make Type Thinner 179; Drop Shadows 180; Three-Dimensional Block
Shadow 181; Three-Dimensional Super FX 182; Op Art Concentric Line Letters 186;
"Stoned" and Faceted Letter Faces 187; Type Trix Intensive 188; Classic Type Effects
189; Type in the Round 190; Rounded Type From Scratch 191; Rounded Type Clinic
192; A Roundabout Way of Setting Type 192; Splayed Type Block Drop 193; Warp
Effects in Typestyler, FontLab and Illustrator 194; Illustrator Gets Warped 194;
Lettering in Perspective 195; FontLab's Fun FX 195

Is Good Taste in Letter Design Subjective?..........................................196

PART 3: Fonts—The Art of Making Faces 198

Type: Beauty in Abstract Forms........................................................200

Font Inspiration...........................................................................202

Process: David Berlow Designs a Family of E-mail Fonts........................212

The ABC's of Font Design; It Takes More Than 26 Letters!......................214

Like Genes, Every Letter Carries the Code to the Entire Alphabet.............216

Creating Fonts in Fontographer.....................................................217

Importing From Photoshop and Illustrator 218; Characters and Alternate Characters,
Working Order 219; Spacing 220; Kerning 222;

Comparison: Fontographer I FontLab I Illustrator...............................224

Bezier Comparison: Illustrator vs. Fontographer.................................226

PART 4: Business Section 228

Logos, Fonts and Lettering for a Living............................................228

Directory of Contributors, Foundries and Web Sites..............................236

Index.........................................................................................238

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