Adcraft Шаек

Caps

I T r*« ~~

1.40 I 1.60 I 1.75 I 2.00 I 2.20 I 2.50 I 2.55 3.25 I 4.6Í
1 ЯП I 1 «(1 I О ПО I О in ! ■> ЯП I 9 АП I ■> 70 I Я IR I ■> Ol

I0LTÂIN1

6.40 10.25 10.45
4.26 6.30 7.20

45 16.55 17.65
О 1.30 1.40

.0 I I

5 I 4.Ы! I 4.90 I 5.25 ! 7.75 I 7.30

Adcraft Medium

9.50 12.75
5.55 7.10
5.05 19.85

lOTAL,

Caps
L. Case
TOTAL

1.40 1.65
1.60 1.75
3.00 3.40

Caps
L. Case
TOTAL

I

1.
1.91

1.75

60 7.25
35 4.65

1

15 11.90

i !

6.35

■^м

(л \Нк

Ad itjsers Gothic
1 Condensed Outline.....

Advertisers Gothic Outline.

©Advertisers U

( Caps
< L. Case
(TOTAL
( Caps
} L.jÇase

S Caps
L. Case
TOTAL

( Caps
L. Case

1.80 2.05 | 2.16 2.40 2

1.95 2.20 2.60 2.85 2

3.75 4.2S I 4.75 5.25 5.t ,

I 2.05 2.40 2.75

2.70 2.85 2.90

І.30 3.4U 4.40 5.40
i.30 3.25 3.30 4.80
1.60 6.65 7.70 9.70

00 3.10 3.65 4.85

) Ю 3.60 3.65 4.85

» 6.60 6.70 7.30 9.70

3.00 ! 3.10 I 3.65 I 4.85
.10 3.60 I 3.60 3.65 4.85

DAntique

Г Antiqi

^Antiqt

Artcraf t.

L Artcraft Bold.

F Artcraft Italic.

©Authors Italic

■Authors

4.75 | 5.25 | 5.65 | ■:.!(! | 6.60 | 6.70 7.30 9.70

2.05 '2.15 2.50 2.85 3.30 3.40 4.40 5.40

2.70 3.10 3.15 3.25 3.30 3.25 3.30 4.30

4.75 5.25 5.65 6.10 6.60 6.65 7.70 9.70

1 -Î.10 2.26 2.70 3.40

"..65 | 3.?=

10.60 14.30

6.95 9.70

17.55 24.00

7.00 9.70

5.85 7.00

12.85 16.70

7.00 9.70

5.85 7.00

12.85 16.70

'10.60 14.30

6.95 9.70

17.55 24.00

8.90 10.05

3.55 4.00

12.45 14.05

Copyright © 2004 by Leslie Cabarga. Manufactured in China. All
rights reserved. No part of this book may be reproduced in any form
or by any electronic or mechanical means including information
storage and retrieval systems without permission in writing from the
publisher, except by a reviewer, who may quote brief passages in a
review. Published by HOW Design Books, an imprint of F&W
Publications, Inc., 4700 East Galbraith Road, Cincinnati, Ohio
45236. (800) 289-0963. First edition.
08 07 06 05 04 5 4 3 2 1
Library of Congress Cataloging-in-Publication Data
Cabarga, Leslie

Logo, font & lettering bible I [simultaneously written and designed by]
Leslie Cabarga,
p. cm.
Includes index.
ISBN 1-58180-436-9

1. Logos (Symbols)-Design. 2. Lettering. I. Title: Logo, font, and lettering
bible. II.

Title.

Authors 1

SO 5.40 7.25 10.30

10 5.10 4.40 6.00

20 10.50 11.65 16.30

50 2.90

S5 5.55 7.60 10.90
Ì5 4.95 6.45 6.65
20 10.50 13.05 17.55

■!5 5.35

36 5.15

20 10.50

00 2.90

.5 5.95 8.25 8.90

55 4.65 5.60 5.45

20 10.50 13.85 14.35

06 2.55 3.20 3.50

'І5 5.45 6.65 8.20
55 5.2Ö 4.70 4.75
20 10.65 11.35 12.95

.15 7.50 8.15

-0 3.60

,53^.00 4.10

.,.> I 6.20 7.70

( Caps I 1.35 I 1.40 I 1.60 I 1.65 I 1.85 I 2.10 I 2.25 I 2.50 I 3.25 I 3.75 4.80

3.55 .4.40

і^дц.цдіііцдцішдііі-сшіі4ij»^ji^»« wm*r¡yj\ 'Чу •Ш] ііжШЗ IK'S! ¿Sill ИМШ4 IkSe imiw £жКІ

foj___Z4____iq^!5gp

-Т^шрГг^ш^.

w

Barnhart Old?

Barnhart 0І

2.10 2.25 2.60 2.70 3.20 4.00 4.85 6.85 7.60 8.60
2.05 2.25 2.30 2.65 3.16 3.30 4.35 6.00 4.50 4.60
4 15 4.50 4.90 5.25 6.35 7.30 9.20 10.85 12.10 13.10

2.16 2.25 2.65 2.55 3.10 3.90 4.75 4.65 8.20 10.65
' 2.25 2.25 2.70 3.25 3.40 4.46 5.85 4.90 6.45=
4.15 I 4.50 I 4.90 | 5.25 I 6.35 I 7.30 9.20 10.50 13.10 16.10

20 I 6.40 110.00Ш

4.10 6.16 П
70 16.15

Caslon Black Condensed

aslon Black Italic

Caslon Catalog

Caslon Clearface

Caslon Clearface Italic.....

Caslon Italic Specials.

Caslon Medium ....

(total

( Caps
\ L. Case
TOTAL

( Caps
•j L. Case
(TOTAL

( Caps
< L. Case
(TOTAL

( Caps
\ L. Case
TOTAL

I 3.00 3.40 I 3.T ГТ5 I __ЧЫ

1.40 1.65 1.80 2.00

1.60 1.75 1.95 2.15

3.00 3.40 3.75 4.15

1.45 1.65 1.80 2.06 2.25
1.55 1.75 1.95 2.10 2.26
3.00 3.40 3.75 4.15 4.50 4.i

mí 2 8ü
90 5І25

.46 8.90 4.75 I *
°Ю 3.. i 4.4r ..ov
' ?.3l 9.Í « 5.

1.60 I 1.75 | 1.90 I 2.20 I 2.30
3.00 I 3.40 I 3.75 I 4.15 I 4.50

1.40 1.60

. *•«» I 4.9Ö
/.до I 9.20 110.50

3.85 4.60 5.75
Зс^аб 4.60 4.76
sS. 20 10.50

4.9F .15

.7 6.56 -У

4.6^ ,16.70

.o0 8.95

' 60 6.60

-0 14.55 .

! ) 11.85

I > 7.26

' S 19.10

,.60 10.00
6.05 5.70
13.65 15.70

Caslon Medium Italic

JCaslonOldstyle.

©Caslon Oldstylc Italic

Caslon Openface .

Caslon Openface Title .

Century Italic ...

Century Roman..

©Cheltenham Bol

Cheltenham Bold Cond.

__________________________l

Cheltenham Bole
Condensed Ita

Cheltenh?

It

©Chelte1

Condenseu........

СА7ІѲН AMD

To my father, Ted Cabarga,

who taught me discernment

Lots of help is required in writing a bible...and not just from the
Spirits of Lettering Past. Thanks to Clare Warmke, editor in
chief of HOW Design Books, for her wise shepherding of this project,
and to the other Good Samaritans at F&W: Lisa Buchanan, Clare
Finney, Ruth Preston and Lisa Collins. I am also indebted to my
late friends, the letterers and typophiles Clarence P. Hornung, J.J.
Herman, Joe Weiler, and Don Sturdivant for sharing their memories
and their collections. Thanks also to the following for their friend¬
ship, their words of advice, and myriad other contributions: Michael
Doret, Jill Bell, Stuart Sandler, Allan Haley, Tom Nikosey, Gerard
Huerta, Roger Black, Rick Cusick, Danny Pelavin, David Berlow,
Harry Parker, Sam Berlow, Cyrus Highsmith, Mark Record, Ken
Barber, Tal Leming, Laura Smith, John Gowling, Seymour Chwast,
Tony DiSpigna, Jonathan Hoefler, Jonathan Macagba, Ted
Harrison, and John Horns. And finally, to my wife Marga Kasper
and our children Anna and Kodo, and my daughter Casey Robbins,
for your love and encouragement.

ІTOTAL

^<35 4.76
25 11.90

'5.45 8.25

1.40 5.40

(^5 13.65

8.25 13.70

6.16 8.60

¡14.40 22.20

8^.00 5.00 6.45
m I 4.35 4.50 5.16
3.00 I 3.40 I 3.75 I 4.15 I 4.50 I 4.90 I 5.25 I 5.95 I 6.35 I 8.05 9.35 9.50 11.60