2üuU SchuUüa

Í.OQO mci/TER

Very little is known about Karl Schulpig (1884-1948), who has emerged as the quintessential
German logo designer. Schulpig's bold style and clever visual puns, widely emulated after the pub¬
lication of the author's A Treasury of German Trademarks (1982), might even qualify him as the
father of the modern icon. German designers appear to have been so well respected, and printing
so accessible, that Schulpig could issue a yearly booklet displaying his accomplishments, something
unheard of in America at the time. The marks on these pages were created from 1922 to 1928.

)ELSZEICHEN

Two,

w.

V°gt,Jr.

The
bee,

'Publish,

er

of a

^pany]

arrangedas

0versofar ■
Ti0n*'bookletSOfan»«alself

^signs^

6exhaftb
'cc°untb

Muet has

initial fr

VOGT JUNIOR

■"«Ut*»***

Ma,

'gdebui

'^nThe,

'«лед

"вдц

it'ìlsfor

»-.££•*.

*«**:£>*

motif
ign

LOGO, FONT a LETTERING BIBLE

«'«J^brougn

f0r^ichsweZ:erth^
^^Pbuild^

bletti

dra''inda
mdiCates

-^

*****. lpreP*ra.

kutOWsky

ЩУ'!0иа,
1 SuPplies

railroadsJ_;™nto,a

Tar left i

ofindi
the

'"stria/ ¿1«***»

*&* PH.

««'Köln

echoes
Qtiie-

"ein. ty.

ow!

* Robert
company

brtSaborr,., Sfr°n>

c°mpany,

'gurelifr

«>»c;^

mg

*******

9'* in this

Scendo
music

cresc.