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AMUSING RETRO LOGOS / CALLIGRAPHIC AND HANDMADE LOGOS

Michael Doret has made
his fame by illustrating

with letters. His logos, like

U Mogul, Coolsville and

Bedlam Ballroom, above

and right, reveal his total
unreliance upon stock

fonts. Instead, each letter

is drawn from scratch,

according to the design

concept. Doret revels in

retro and has long been a
trendsetter in the style.

Right, a double-take Mark

Fox logo for a proposed

production of the rock

opera Jesus Christ

Superstar. The cross on

Golgotha can be seen

in the face of Jesus.

Far right, logo for a

textile manufacturer by

Ross, Culbert and Lavery,

Inc. in the old German

style. The letterforms are

unusual, especially the X.

Planet Propaganda's Jamie Karlin and Dana Lytle created
the logo above for an E-business consulting company. Dog
collar and sunrays are cleverly combined into one image.

Л * *♦

LOGO, FONT S LETTERING BIBLE

31

Left, there can be no better expression of the
word Triumphant! than in Jill Bell's exuberant
logo for a point-of-purchase display. Below,
Bell's treatment of the Seahorses is an inter¬
esting brush treatment that breaks step with
traditional calligraphy style.

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Below, a delightful calligraphic logo by Chris
Costello in "Turklish." Adding to the intrigue is
the two-tone blended watercolor treatment.

Left, this logo by Russ Cox maintains a
consistent feeling from the casual, car-
toony lettering to the cartoony kid. Right,
Carol Chu created this logo for a group
working with children who lost a parent
in the 9-11 disaster. This design, with its
unassuming type and optimistic graphic,
reminds us of how a logo can be used to
convey the most subtle concepts.

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Above left, a proposed logo by the author for a
restaurant. The name alone put me in a
Mediterranean mood, which inspired the mosaic
tiles. Drawn in Illustrator, in strokes, outlines
were created, then the whole was united.
Releasing Compound Paths allowed me to fill
each tile differently from a pallet of alike tones.

Above, Mark Simonson says
of his logo for the Lake
Wobegon baseball team,
'The Whippets were perennial
losers, so I did the manda¬
tory baseball script running
downhill rather than up."