LOGO, FONT & LETTERING BIBLE
Put the power to design logos and type in your own hands!
Why be a designer who must rely upon preexisting typefaces and clip art when you can become
the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author
of the bestselling Designer's Guide to Color Combinations, has created a textbook of type for
the experienced graphics professional as well as the beginning student of design.
You'll learn how to:
• Create innovative logo design traditionally and on the computer
• Develop a discerning eye for quality lettering and logo design
• Design your own custom-made fonts
• Duild a profitable business as a logo, font and lettering designer
It's the most comprehensive treatise on logos, fonts
and lettering available!
The easy-to-read, fun-to-browse, picture-heavy format makes learning to letter a snap.
The Logo, Font & Lettering Bible provides the start-to-finish information you need to
succeed in today's competitive design market.
"Everything you never thought—in your wildest dreams—you needed to know about
type and logos. A mad, but indispensable, compendium of low and high design."
"A very personal book that goes beyond the program manuals to give practical
information that's hard to find elsewhere. I like the fact that it has an attitude—a
slightly wacky one at times. It takes type seriously without being stodgy about it."
"This book provides a much needed bridge between the late 20th century school of
phototype and Rapidographs, and the techno school of digital fonts and pen tools.
Leslie Cabarga incorporates all the traditional tenets of type and lettering design
and applies them to the way we work today." —Michael Doret
"A book that cuts through all the latter-day typographic clutter and shows how to
make lettering work for almost any project. Cabarga's style, energy and sense of
fun make this the most complete type and lettering manual I've ever seen."
Look for these other fine
titles by Leslie Cabarga
and HOW Design Books
° II lllll llllllllll III........II