240

INDEX

Line breaks, lettering, 120
Links to other designers, 230
Linotype, 75
Lipstick lettering, 92
Lipton, Richard, 58-59,113
Literal logos, 16,18-21
LM (Little-Man), 88
Locking, Adobe Illustrator, 131
"Logo illustration" style, 174-175
Logos, 14-59

abstract, 16,24-25

amusing retro, 30

calligraphic, 31

comps, 42-51

comps exercise, 38

copying, 38-40

critiquing, 10-11

defined, 12,41

examples, 52-55

exercises, 16

handmade, 31

immersion into product and client, 37

irreverently retro logos, 27-29

layouts, 52-55

literal. 16,18-21

monogrammatic, 16,22-23

nameplates, 16,18-21

outlines, 176-179

placement of letters in, 124

reference material, 38-40

referential, 26-27

retro, 16,26-31

steps to designing logos, 36-51

thumbnails, 42-51

variations exercise, 167

what is and what is not, 41

"what is wrong" quiz, 10-11
Loomis, Andrew, 169
Love Solid font, 204
Love Stoned font, 204
Lubalin, Herb, 7,200
Lytle, Dana, 30

M

Macagba, Jonathan, 20,22

Macintosh/PC user equivalents, 9

Magneto Bold Extended font, 57,154,221

Mailing lists, 228-229

Mardi Party font, 210

Markers, 78-93

Marketing fonts, 235

Martin Weber Studios, 169

McCay, Winsor, 144

Medina, Pablo, 206,209

Mercury Amalgam, dangers of, 54-55

Mergenthaler Round-Base Linotype, 75

Metrics Window, 218

Modifying type, 157

Monogrammatic logos, 16,22-23

N

Nameplates, 16,18-21
Networking, 229
Nikosey, Tom, 174,229
Numerals, 58-59

О

O'Connell, Mitch, 110,145

On spec, working, 232
Opart, 186

Out-of-the-box lettering, 94-101
Outlines, 176-179

Adobe Illustrator, 128
Overby, Robert, 23
Overprinting, 137

P

Parkinsonjim, 19,146
Parts, lettering, 154-156
Pathfinder tools, Adobe Illustrator, 133
Pelavin, Daniel, 43,114,163,174-175
Pens, 78-93

digital, 91

Gillot pens, 81

ink, 90

Payzant, 64

Rapidograph, 64-65

Ruling, 64
Perspective lettering, 195
Photoshop, 12,92,158
Phototypositer, 70
Picture, defined, 41
Pixelated icons, 162
Photo-Lettering, Inc., 6
Placement, lettering, 124
Placement of bezier points, 140-141
Planet Propaganda, 20,29,30,229
Points, bezier, 140-149. see also Bezier

points
Points in extrema, 140
Postcard style, 173
Press releases, 230
Pricing, 230-231
Print, preparing work for, 137
Prinz, Karl, 32

Professional organizations, 228
Protoni font, 211
Pulling proof, 72
Pushpin Group, 29
Push Pin Studios, 29

R

Randomness, creating, 124
Reasons behind lettering, 127
Record, Mark, 225
Reference material, logos, 38-40
Referential logos, 26-27
Registration, 77
Renner, Paul, 8,58-59
Resources, 236-237
Retro, defined, 13
Retro logos, 16,26-31
Rogers Typograph, 74
Ross, Culbert and Lavery, 30
Rotate, Adobe Illustrator, 132
Rough sketches, 233-234
Round-cap chubby icons, 162
Round type, 190-192
Royal Family font, 211
Ruling pen, 64

S

S-curve, lettering, 152
Salisbury, Mike, 50
Salter, George, 200-201
Samerjan, George, 121
Samuel, Michael, 23,169

Sand letters, 93
Sandler, Stuart, 210-211
Saving work, computers, 121
Scale tool, Adobe Illustrator, 132
Scaling, Adobe Illustrator, 134
Scaling, lettering, 136
Scans, tracing, 158-159
Scans, resolution, 91
Schindler, Wolfgang, 165
Schriften Atlas, Julius Hoffman, 114
Schulpig, Karl, 34-35
Schwab, Michael, 27,228
Schwartz, Christian, 200
Seasonal self-promotion items, 229
Seitz, Philipp, 46
Serif parts, lettering, 156
Serifs, needless, 115
Shadows
block, 181-185
drop shadow,180
three-dimensional block, 181-185
Shape groups, 215
Shaw, Paul, 78,83,202,207

Signage icons, 162

Signature, artist's, 102

Silhouetted icons, 161

Simonson, Mark, 31

Simpson, Greg, 29

Skeleton strokes, lettering, 150-153

Small lettering, 127

Smiling Otis Studio, 21,31

Smith, Laura, 230

Snap to point, Adobe Illustrator, 134

Sources of fonts, 202-211

Spacing, Adobe Illustrator, 135

Spacing, Fontographer, 220-221

Spacing, lettering, 118-119,120

Splayed type block drop type, 193

Split screen ¡cons, 163

Spots, see Icons, generally

"Squint-O-Vision", lettering, 118

Stem widths, lettering, 112-113

"Stoned" face type, 187

Stocker, Alex, 95

Strong, Chas. J., 86

Sturdivant, Don, 87

Swelling skeleton, lettering, 153

Symmetrical icons, 161

T

Template layer, Adobe Illustrator, 159

Thinner type, 179

Thompson, Tommy, 86

Thonet Brothers, 100

Three-dimensional block shadows, 181 -"

Thumbnails, logos, 42-51

Tool-drawn ¡cons, 161

Tracing scans, lettering, 158-159

Trajan column, 94,202-203

Type, see also Fonts, generally

block shadows, 181-185

color, lettering, 117

defined, 12,41

drop shadow,180

faceted, 187

fonts, see Fonts

harmony between art and type, 121

"logo illustration" style, 174-175

modifying type, 157

opart, 186

outlines, 176-179

perspective, 195

postcard style, 173

round, 190-192

splayed type block drop, 193

"stoned" letter faces, 187

thinner, 179

three-dimensional block shadows, 181-185

"trix," 166-195

warp effects, 194
Type cabinet, 70
Type color, lettering, 117
Typeface, categorized, 56-57
Typesetter's composing stick, 70
Typestyler, warp effects, 194
Typestyles. see Fonts
Typsetting machines, 74-75

Blower Linotype, 75

Empire Composing Machine, 74

Linotype, 75

Mergenthaler Round-Base Linotype, 75

Rogers Typograph, 74

Unitype One-Man Typsetter, 75

и

Uhlenbrock, Dirk, 22-23,26
Ungrouping, Adobe Illustrator, 130
Union Square font, 206
Unitype One-Man Typsetter, 75

V

Verlagjulius Hoffmann, 114
Vignetted icons, 161
Viri, Hermann, 33

w

Wade, Kevin, 20

Warp effects, type, 194

Web site design, 228

Weight adjustment, lettering, 122

Weiss, Egon, 60

Weyle, Christophe, 97

Widths, lettering, 123

Wilhelmwerk, 33

Wilson, Wes, 204

Windsor & Newton brushes, 65,84

Wood, Ray, 20

Wood, Wally, 7

Work for hire, 232

Working order, Fontographer, 219

Y

Young, Doyald, 84,196

z

Zietara, Valentin 33
Zip-A-Tone, 77