Abstract conceptual ¡cons, 163

Abstract logos, 16,24-25

Adobe Illustrator, 128-135,224-227

Align pallet, 135

basics, 128-133

bezier points, 140-149. see also Bezier
points

Calligraphic Brush tool, 91

centering objects, 135

compound paths, 130

Create Outlines, 128

Divide tool, 133

drawing in, 135

Fontographer vs., 226-227

Free Transform tool, 132

grouping, 130

guides, 131

hiding, 131

keyboard tips, 134

layers, 131

locking, 131

marqueeing, 129

outlines, 128

overprinting, 137

Pathfinder tools, 133

Reflect tool, 133

Rotate tool, 132

Scale tool, 132

scaling, 134

selections, making, 129

show-through, 137

snap to point, 134

spacing, 135

template layer, 159

trapping, 137

ungrouping, 130

warp effects, 194
Aerosol art, 88
Alcaraz, Lalo, 173

Aligning objects, Adobe Illustrator, 135
Alignments, lettering, 127
Amateur clients, 232-233
Amusing retro logos, 30
Ancient icons, 164
Angone, Conrad, 23
Aragonés, Sergio, 143
Art directors, contacting, 229-230
Artists, see particular artist
Autotracing, 159

В

BadTyp font, 209
Banfield. Elliot, 121
Bank. Arnold, 88
Barber, Ken, 201
Bayer, Herbert, 37
Behrens, Peter, 33
Bell. Jill, 31.78.85.90
Bellbottom Flair font, 57
Benton, Linn Boyd, 8
Benton, Morris Fuller, 8,113
Bergung, J.M., 58-59
Berlow, David, 116,212-213
Bernhard, Lucian, 21
Bézier, Pierre, 69,147
Bezier feathers icons, 161

Bezier points, 140-149

Illustrator vs. Fontographer, 226-227

bottom swelling, 144

computer geometric, 144

curves, 146

drawing with, 143

errors, 148-149

extreme edges, 140-141

handling points, 142

heavy mono outline, 144

internet, 144

jaunty curves, 144

off-round curves, 144

placement, 140-141

round curves, 144

side swelling, 144
Black, Roger, 127
Block shadows, 181-185
Blower Linotype, 75
Böge, Garrett, 202,207
Bonislawsky, Brian, 210
Braze, 89

Bridgman, George, 196-197
Brush lettering, 86-87
Brushes, 78-93

Windsor & Newton brushes, 65,84
Built-up lettering, 81
Bunz, Ernst, 85

Buonarotti, Michelangelo, 197,235
Business, 228-235

amateur client, 232-233

art directors, contacting, 229-230

clients, 233-234

creative directory ads, 228

design annuals, submitting work to, 230

design studios, working for, 228

email lists, 229

fonts, marketing, 235

freelance work, 228

initiating projects, 230

links to other designers, 230

mailing lists, 228-229

networking, 229

press releases, 230

pricing, 230-231

professional organizations, 228

rough sketches, 233-234

seasonal self-promotion items, 229

on spec, working on, 232

web site design, 228

work for hire, 232

Cabarga, Leslie, 21,23,28,31 48,58
Cabrai, Ernesto Garcia, 145
Calligraphy, 80-83,90-91

defined, 12

logos, 31
Campbell, Keith, 20
Caps, lettering, 121
Character layout chart, 214-215
Carnase, Tom, 7

Carter, Matthew, 58-59,115,200-201
Caslon, William, 8,200-201
Cast shadow, 180
Catich, Edward M., 203
Centering objects, Adobe Illustrator, 135

Chappell, Warren, 78,83,87
Characters, Fontographer, 219
Charal, 33

Chart figure icons, 162
Chesterfield type, 189
Chu, Carol, 31
Chubby icons, 162-163
Chwast, Seymour, 7,29,230
Ciampi, John, 25
Clark, Michael, 84
Clarkson, Mark, 171
Cleland, Thomas, 78,170
Clients, 233-234

amateur, 232-233

immersion into, 37

preparing art for, 136
Clog, avoiding, 115
Codes, fonts, 216

Compound paths, Adobe Illustrator, 130
Comps, logos, 42-51
Comps exercise, logos, 38
Consistency, lettering, 116-117
Continuous line icons, 162
Contributors directory, 236-237
Cool, defined, 13
Cooper, F.G., 42,44,58-59,81,96,102-

103,177
Cooper, Oswald, 58-59,103
Copying logos, 38-40
Correct lettering, 114-115
Costello, Chris, 20,31
Coulson, David, 49
Cox, Russ, 21.31
Creative Copying, 38-40
Creative directory ads, 228
Critiquing

logos, 10-11
Crop signs, 165
Crossbars, lettering, 113-114
Curved baseline, 191
Curved type, 190

Curves filter (Photoshop) 158-159
Curves, bezier points, 146. see also Bezier

points, generally
Cusick, Rick, 78,84. T 24
Cutting edge lettering, 94-101

da Vinci, Leonardo, 60-61

Dean, Henry, 80-81

Definitions, 41

Deitch, Gene, 145

Delia Femina, Jerry, 37

Design, defined, 41

Design annuals, submitting work to, 230

Design studios, working for, 228

Designers, see specific designer

Digital pens, 91

Dingbats, see Icons, generally

Directory, 236-237

DiSpigna, Tony, 7,51,81

Don'ts and dos of lettering, 138-139

Doret, Michael, 19,30,47,174,229

Dorfsman, Lou, 37

Douglas, Aaron, 82

Drawing in Adobe Illustrator, 135

Drawing letters, see Lettering

Drawing with bezier points, 143

Drop shadow, 180

Dürer, Albrecht, 79

Dwiggins, Will, 61,108-109,120-121,196-
197,203,205

E

Edges, 76

Edgy, defined, 13

Ehmke, F.H., 33

Email lists, 229

Empire Composing Machine, 74

Endo, Stan, 99,182

Exercises

lettering, 78

logo comps, 38

logo design, 16

logos, variations, 167

sketching, 102
Expanded spacing, lettering, 120
Extreme edges, bezier points, 140-141

Faceted type, 187
Fairey, Shepard, 7
Falls, Charles Buckles, 82
Fili, Louise, 27
Fisher, Mark, 28,101,163
Fluoride, dangers of, 52-53
Flush left, lettering, 119
Focal range, lettering, 124
Fontlab, 195,224-225

warp effects, 194
Fontographer, 217-225,224-227

Adobe Illustrator vs., 226-227

alternate characters, 219

auto spacing, kerning, 223

character set, 219

Clean Up Paths, 227

importing, 218

kerning, 222-223

kerning pairs, common, 222

layers pallet, 217

merics, 218

pasting Illustrator into, 218

pasting scans into, 218

saving the font, 218

sidebearings, 220

spacing, 220-221

working order, 219
Fonts, 198-227

American Highway, 210

Amplitude, 200

Anna, 114

Angle Inline, 56

Arnold Boeklin, 57

Astro City, 56

Aureus Uncial, 56

Auriol, 56

BadTyp, 209

Bauhaus, 97

Beata, 56

Bellbottom Flair, 57

Bell Centennial, 115

Berlin Sans, 116

Big Caslon, 59,201

BillDing, 57

Blackstone Italic, 57

Brush Script, 57

Caslon, 117

Casey Ultrabold, 57.118

LOGO, FONT и LETTERING BIBLE 239

categorized, 56-57

Central Station, 207

character layout chart, 214-215

Chromium One, 57

Cloister Open Face, 56

color of, 117

Computer, 57

Cooper Black, 56

Copperplate Gothic 29B.C, 56

Courier Regular, 123

Crud, 57

Dead History, 57

defined, 12

Detroit Bodoni, 59,113

Donatello, 202

Djungl, 93

Electra, 205

Electric, 56

Eurostile, 56

Fette Fraktur, 56

Franklin Gothic Heavy, 56

Futura Black, 57,59

Futura Book, 56,113

Garamond, 56

Generik, 57

Ghibertì, 202

Gillies Gothic 211

Ginko, 57

Giza Nine Three, 57

Grand Central Bold, 206

grunge, 13

Haarlem Black, 92

Handwriting, 57

Harlow Regular, 57

Helvetica Bold, 56

HiBrow, 57

Hombre, 56

Humanatone, 209

inspiration, 202-211

ITC Bauhaus Light, 57

Kabel, 154

Kobalt Black, 57

Kobalt Bold, 56,59

Kolo, 207

Kolo Regular, 57

Kuenstler Script, 57

Letterpress Text, 56

Love Solid, 204

Love Stoned, 204

Lusta, 101

Machine, 56

Magneto Bold, 57,154,221

Mardi Party, 210

marketing, 235

Mason, 56

Metro Black, 108

monospaced, 123

MT Bodoni Ultra Bold, 56

MT Engravers Old English, 56

New Century Schoolbook, 56

Ojaio Light, 57,123

Optima, 56

Peace Outline, 57

Pepperwood, 57

Pompeijana Roman, 56

Protoni, 211

Pushtab, 57

Rapier, 57

Rocket Regular, 57

Royal Family, 211

Rubber Duck, 57

Saber, 56,119

shape groups, 215

Shatter, 57

Smack, 57

Snell lì ou iid hand. 57

sources, 202-211

Stencil, 56

Streamline Light Extended, 57,221

Swank Bold, 57

Tobagdad, 212-213

Trajan, 56

Union Square, 206

VAG Rounded, 56

Verdana, 115

Volcano King, 57

Zapf Chancery, 56
Foundries, 236-237
Fox, Mark, 21,30,163
Free Transform tool, Adobe Illustrator, 132
Freelance work, 228
Frere-Jones, Tobias, 206

G

Geismar, Tom, 25

German design, 32-35

Giasson, Patrick, 211

Gicel, Lizette, 18

Gill, Eric, 107

Gillies Gothic font, 211

Gillot pens, 81

Glaser, Milton, 29

Glines, Shane, 145

Glyph, defined, 13

Golden, Bill, 37

Good taste in lettering, 196-197

Goudy, Frederic, 8,60,85,94,102-105,

200
Graffiti art, 88-89
Grand Central Bold font, 206
Grouping

Adobe Illustrator, 130

lettering, 127
Guides, Adobe Illustrator, 131

H

Haab, Armin, 95

Hadank, O.H.W., 33

Haley, Allan, 197

Handling points, bezier points, 142

Handmade logos, 31

Harmony between art and type, 121

Height of lettering, adjusted optically, 112

Herman, J.J., 98

Hiding, Adobe Illustrator, 131

Highlight dots, 76

Highsmith, Cyrus, 225

History of type and lettering, 62-77

pulling proof, 72

type cabinet, 70

typesetter, 71

typesetter's composing stick, 70

typsetting machines, 74-75
Hobo signs, 164
Hoefler, Jonathon, 146,201
Holmes, Nigel, 162
Horns, John, 196
Horizontal scaling, lettering, 126

Hornung, Clarence P., 45,81,104-105
Huerta, Gerard, 7,26,102,196
Hughes, Rian, 101,111,162
Humanatone, 209

I

Ibarra, Dan, 29
Icons, 160-165

abstract conceptual, 163

autotraced, 161

bezier feathers, 161

chart figure, 162

chubby, 162-163

continuous line, 162

crop signs, 165

defined, 13,41

faux woodcut, 161

hobo signs, 164

nouveau retro, 163

pixelated, 162

round-cap chubby, 162

signage, 162

silhouetted, 161

single line, 161

split screen, 163

symmetrical, 161

tool-drawn, 161

vignetted, 161
Illustration, defined, 41
Illustrator, Adobe, see Adobe Illustrator
Immersion: product and client, logos, 37
Importing into Fontographer, 218
Initiating projects, 230
Ink pens, 90
Introduction, 6-13
Inventive lettering, 94-101
Irreverently retro logos, 27-29

J

JHI, 18,20,26,229

Jochheim, Konrad, 33
Johnston, Edward, 8

К

Kaganovich, Viktor, 172
Karlin, Jamie, 29,30

Katcha, Jennifer, 20

Kerning, Fontographer, 222-223

Kerning pairs, lettering, 117

Keyboard tips, Adobe Illustrator, 134

Koch, Rudolf, 78,83,106,154,164

Kolo font, 207

Kredel, Fritz, 106,164

L

Lambdin, Nate, 20,26
Lavish lettering, 84-85
Layers, Adobe Illustrator, 131
Layers pallet, Fontographer, 217
Layouts, logos, 52-55
Leming, Tal, 225
Lenoir, Marcel, 99
Leslie, Robert L, 73
Letterers. see particular letterer
Lettering, 60-197. see also Fonts; Type;
Adobe Illustrator

aerosol art, 88

alignments, 127

all caps, 121

bezier points, 140-149. see also Bezier
points

brush lettering, 86-87

built-up, 81

calligraphy, 80-83,90-91

caps, 121

clients, preparing art for, 136

clog, avoiding, 115

common alignments, 127

consistency, 116-117

correct, 114-115

crossbars, 113-114

cutting edge, 94-101

defined, 12

don'ts and dos, 138-139

exercises, 78

expanded spacing, 120

faceted, 187

flush left, 119

focal range, 124

fonts, see Fonts

good taste, 196-197

graffiti art, 88-89

grouping, 127

harmony between art and type, 121

height, adjusted optically, 112

highlight dots, 76

history, 62-77

horizontal scaling, 126

inventive, 94-101

kerning pairs, 117

lavish, 84-85

laws, 112-127

line breaks, 120

lipstick lettering, 92

modifying type, 157

opart, 186

out-of-the-box, 94-101

outlines, 176-179

overshoot, 113

parts, 154-156

perspective, 195

placement, 124

print, preparing work for, 137

randomness, creating, 124

reasons behind, 127

rules, 112-127

S-curve, 152

sand letters, 93

scaling, 136

serif parts, 156

serifs, needless, 115

skeleton strokes, 150-153

sketching exercise, 102

small, 127

spacing, 118-119,120

"Squint-O-Vision," 118

stem widths, 112-113

stoned face, 187

swelling skeleton, 153

three-dimensional shadows, 181-185

tracing scans, 158-159

type, see Type

type color, 117

weight adjustment, 122

widths, 123
Letters, drop shadow, 180
Letter widths, 123
Leyendecker, J.C., 102