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Foreword 9
Contents
1
Advice on Design
Introduction 13
Basic Elements of Design 13
Contrast 13
Rhythm 13
Size Relationships 14
Color 16
Light/Dark Contrast 16
Warm/Cool Contrast 11
Pure and "Broken" Colors 11
Color Associations 11
Movement and Focal Points 18
Three-Dimensionality on a Flat
Surface 19
Optical Illusions in Lettering 20
Letter, Word, and Line Spacing 23
Letter Spacing 23
Word Spacing 25
Line Spacing 25
Composition 26
Principles of Composition 26
Layout 28
Formats 29
Punctuation Marks 30
2
Introductory
Course
Introduction 32
The Work Space, Materials, and
Tools 33
The Work Space 33
Paper 33
Ink 33
Pens and Nibs 34
Brushes 36
Other Writing Tools 31
Drawing Materials 31
Exercises 39
Condensed Sans Serif 39
Drawing and Cutting 39
Lettering with a Flat Brush 41
Even-Stroke Sans Serif Roman 42
Uppercase Letters 42
Lowercase Letters 52
Sans Serif Roman with Different
Stroke Widths 53
Uppercase Letters 53
Lowercase Letters and
Numerals 51
Italic 58
Lowercase Letters 58
Uppercase Letters and
Numerals 62
Alternate Method 62
Applications 62
3
Advanced Course
Introduction 11
Classical Roman Lettering 12
Roman Monumental Capitals 12
Rustica 82
Quadrata 84
Earlier and Later Roman Cursives 84
Uncials and Half Uncials 86
Carolingian Minuscule 88
Gothic Letters and the
Renaissance 90
Textura 90
Rotunda 909
Gothic Scripts and Variations 95
Gothic Cursive 95
Bâtarde 95
Schwabacher 98
Fraktur 98
Chancery Cursive and German
Kurrent 105
Renaissance Roman and Italic 106
Renaissance Roman 106
Humanist Italic 112