Figure 475

Figure 476

Figure 477

Figure 478

475 Letterhead with calligraphic logo. Design
by Bertil Kumlien. From J. W. Zanders, Der Brief¬
bogen In aller Welt 1.

476 Letterhead with calligraphic wordmark.
Design by Oldrich Hlavsa. From J.W. Zanders,
Der Briefbogen in aller Welt 1.

477 Calligraphic letterhead. Design by George
Salter. From J.W. Zanders, Der Briefbogen in
aller Welt 7.

478 Letterhead with handlettering. Design by
Herb Lubalin. From J.W. Zanders, Der Briefbogen
in aller Welt 2.

479 Wordmark by Marcel Jacno for Théâtre
National Populaire. From Yusaka Kamekura,
Firmen-und Warenzeichen — international. Copy¬
right © 1965 by Zokeisha Publications Ltd,
Tokyo.

480 Logo by Herb Lubalin. From Yusaka
Kamekura, Firmen- und Warenzeichen — interna¬
tional. Copyright© 1965 by Zokeisha Publica¬
tions Ltd, Tokyo.

481 Logo by Herbert Prüget for Sachsenring,
Zwickau.

482 Logo by Irmgard Horlbeck-Kappler for the
publishing house Philipp Reclam ¡un., Leipzig.

483 Logo by Herbert Prüget for Vereinigung
Volkseigener Warenhäuser CENTRUM.

484 Wordmark by E. Vogenauer.

485 Logo by Gerstner & Gredinger & Kutte
for Christian Holzapfel KG Buildt, furniture mak¬
ers. From Yusaka Kamekura, Firmen- und
Warenzeichen —international. Copyright© 1965
by Zokeisha Publications Ltd, Tokyo.

486 Logo by Kenneth R. Hollick for Amasco,
Amalgamated Asphalt Co.

487 Logo by Christa Krey for the publishing
house Edition Leipzig, 1963.

488 Logo by Malcolm Grear, Research &
Design, Inc.

489 Logo by Eberhard Kühn for Schwarzen-
berg washing machines.

490 Logo by Herman Prüget for VEB Transfor¬
matorenwerk Falkensee.

491 Logo by Georg Trump for the CE. Weber
type foundry, Stuttgart.

492 Logo by Hermann Eidenbenz for Papyrus
AG Kioske. From Yusaka Kamekura, Firmen-und
Warenzeichen - international. Copyright© 1965
by Zokeisha Publications Ltd, Tokyo.

Ill

Figure 480

Figure 481

Figure 482

Figure 483

Figure 484

Figure 485

Figure 479

Figure 486

Figure 487

Figure 488

Figure 489

Figure 490

Figure 491

Figure 492

223