Clear Era family

Bob Aufuldish
1995-99

Wherever we are in the world, we must

forge a correspondence between

something written and something visual,

and from these signals, plot our

course. We moy choose the type of ter

roin we wish to navigate, whether

watery or earthly. And we may choose a

direct or Indirect itinerary. But at

each point there is a correspondance bet

meen ujord and image.

THEy РѲКЛ £ACH 0THER, AND

FCDRJÏ1 ©UR R££ATI©NSHÏP

ТѲ WH ATGVERJS ©THERJTHAN US.

MAE.K BARTLETT

from "Beyond the Margins of the Page"

128

info@fontboy.com

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New Clear Era Regular

New Clear Era Regular dingbat

New Clear Era Regular 9/11

The design strategy of an icon, a poster, a book, a sign, is the visual
counterpoint to what the writer calls rhetoric. Graphic design is visual
rhetoric meant to persuade, to convince, to move, to mobilize, to affect
behavior. It manipulates the graphic to focus a message in a shifting

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Clear Era Display One dingbat

New Clear Era Display One 9/11

The design Strategy of an icon, о pester, a book, a Sign, is the visual
counterpoint to what the writer calls rhetoric. Graphic design is visual
rhetoric meant to perSuade, to convince, to move, to mobilize, to affect
behavior. It manipulates the graphic to focuS a message in a Shifting

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Uu Vv Шш Kx IJy Zz 0123456789 () {©®}

New Clear Era Display Two dingbat

New Clear Era Display Two 9/11

The design strategy of an ican, a poster, a book, a sign, is the visual
counterpoint ta ujhat the ujriter calls rhetoric, graphic design is visual
rhetoric meant to persuade, ta convince, to move, ta mobilize, to affect
behavior. It manipulates the graphic ta focus a message in a shifting

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RRJ5S TT UU YVWUJ XX YIJ ZZ 0123456789 ()

New Clear Era "Mile" monetary symbol

M

New Clear Era Display Caps 9/11

THE DESIGN STRATEgy OF AN ICON, A POSTER, А ВФФК, A
SigN, IS THE VISUAL COUNTERPOINT ТѲ UJHAT THE UJRITER.
CALLS RHETORIC. GRAPHIC DESigN IS VISUAL RJTETORjC
IÏ1EANT Tffi PERSUADE, ТѲ CONVÌNCE, TO UlffiVE, Tffi UIOBI

Bob Aufuldish
1995-99

New Clear Era Display One

Bob Aufuldish
1995-99

New Clear Era Display Two

Bob Aufuldish
1995-99

; Clear Era Display Caps

Bob Aufuldish
1995-99

www.fontboy.com

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