Энергия шрифтов 65

¡яг Imagine a fisherman standing

on the shore and casting a line into the

ocean. Imagine the immensity

of the Pacific and the inconsequential

frame of a human being. What

an astonishing act; uuhat an absurd

image. To expect to catch

something under these conditions is

almost pathological. The odds

of success are apparently miniscule.

The pursuit of meaning is an

even more astonishing act as uue cast

into a vastly greater ocean. It

requires a type of faith, because

even uuhen communication is appar

ently successful, it can never be

guaranteed to be so.

from "Beyond the margins of the Page"

TP.ARK BARTLETT
124 info@fontboy.com

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<*P

Armature üght 9/11

The design strategy of an icon, a poster, a book, a sign, is the visual counterpoint to ujhat
the ujriter calls rhetoric. Graphic design is visual rhetoric meant to persuade, to convince,
to move, to mobilize, to affect behavior. It manipulates the graphic to focus a message in a
shifting field of multiple meanings. Of all forms of language, it is closest to mathematics.

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@k^

Armature Regular 9/11

The design strategy of an icon, a poster, a book, a sign, is the visual counterpoint to ujhat
the ujriter calls rhetoric. Graphic design is visual rhetoric meant to persuade, to convince,
to move, to mobilize, to affect behavior. It manipulates the graphic to focus a message in
a shifting field of multiple meanings. Of all forms of language, it is closest to mathemat-

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Uu Vv Wuu Xx Yy Zz 0123456789 () {©<©}

Armature Bold dingbat

<3w©

Armature Bold 9/11

The design strategy of an icon, a poster, a book, a sign, is the visual counterpoint to
ujhat the ujriter calls rhetoric. Graphic design is visual rhetoric meant to persuade,
to convince, to move, to mobilize, to affect behavior. It manipulates the graphic to
focus a message in a shifting field of multiple meanings. Of all forms of language, it

Armature Extra Bold dingbat

(6)

Armature Extra Bold 9/11

The design strategy of an icon, a poster, a book, a sign, is the visual counterpoint to
ujhat the ujriter calls rhetoric. Graphic design is visual rhetoric meant to persuade,
to convince, to move, to mobilize, to affect behavior. It manipulates the graphic to
focus a message in a shifting field of multiple meanings. Of all forms of language,

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BobAufutdish
1992-97

Armature Regula

Bob Aufuldish
1992-97

www.fontboy.com

125