Churchward Design5U

Joseph Churchward
1970

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Joseph Churchward
2000

In 2001. New Zealand type designer
Joseph Churchward partnered with
Chank to release Churchward Type
Volume One. the first collection of
Churchward type ever released
digitally Churchwards typefaces
had been out of circulation since the
1980s, when typesetting technologies
went digital Churchwards notable
type designs of the '70s were distrib¬
uted by Berthold of Germany and
used in photo lette ring machines.

Churchward's type designs vary from
functional to ornamental and traditional
to cutting edge. His work is influenced
by conventional type techniques. New
Zealand native island art. and his rich
ethnic heritage in Chinese. Tongan.
Scottish, English, and Samoan cultures
His portfolio includes more than 300
original typefaces, created over the
past thirty years

"It wasn't easy choosing merely 15
fonts from such a fruitful collection of
exquisite craftsmanship.' said Chank.
"The fonts we compiled for this initial
release come together as a snapshot
of the innovation and diversity of Mr.
Churchward's talents in typography*

with that much flexibility, you might expect a person to soap
summer women ransom

WINTER MEN, ALL HANDSOME £ JACKETED BURLY

security measures seem futi e

Hooliganism continues unabated

Churchward Heading Extra light

Churchward Heading Light

Churchward Heading Medium

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90

1-877-GO-CHANK

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Churchward Maori Bold

Joseph Churchward
1998

Joseph Churchward
1999

POLYNESIAN

Sun-soaked beaches & clear blue lagoons brimming with tropical fish.

Prime Vacation Destination

Would you climb that palm tree and fetch me a tasty coconut?

RAPTURE

urchward Samoa Light

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hurchward Samoa Regular Churchward Samoa Medium Churchward Samoa Bold

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hurchward Samoa Extrabold

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intricate penciling to get the right
shape, then it gets put onto board.
penciled again, and then inked and
retouched. Lastly, Churchward sends
quality copies to The Chank Company,
where the designs are scanned, redrawn
digitally, spaced and kerned.

Three generations of type designers
worked on the Churchward Type Volume
One project, including Chank, 33;
David Buck, a 24-yearold New
Zealand type designer training with
The Chank Company; and Churchward,
born in 1933.

www.chank.com 91

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