Carima EI-Behairy, James
Greishaber, Richard Kegler
2002

Art Deco turned mundine things into
graceful, sensual objects with a nod
toward the opulent and extreme.
Art Deco sought to build upon the
elements from Cubism. Russian
Constructivism, and the Italian Futurist
movements, focusing on the principle
object and removing the extraneous
elements found in Art Nouveau and the
Victorian eras 'Form following func¬
tion* made the technological advances
of the early twentieth century play a
very important role in defining the
direction of Art Deco. Airplanes, trains
and automobiles made tremendous
strides in reliability and availability
during and after the First World War.
A streamlined appearance fallowed
the technology This fascination with
the new technology and a desire to
break from the past inspired many
sleek designs in architecture, art,
jewelry, furniture and ceramics.

Graphic design from this period also
reflects many of these thoughts.
removing the extraneous details.
focusing on a single element and
streamlining it as much as possible
without losing the re cog nil ability of
the ¡mage. Popular images included
stylized people, svelte animals, tall
buildings, vehicles and exotic scenes,
such as ancient Egypt. The typography
of the Art Deco era was no exception to
these diverse and exotic influences.
This set features a cross section of
some of the various European and
American Art Deco styles

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Art Deco turned mundane things
into graceful, sensuel objects ujith
a nod towards the opulent and
extreme. Art Deco sought to build
upon the elements from Gubism,
Russian Constructivism, and the
Italian Futurist movements, focusing
on the principle object and
removing the extraneous elements
found in Art Nouveau and the
Victorian eras, "Form following
function" made the technological
advances of the early QOth
century play a very important role
in defining the direction of Art
Deco. Airplanes, trains and
automobiles made tremendous
strides in reliability and availability
during and after the First World
War. A streamlined appearance
followed the technology, This
fascination with the new
technology and a desire to breah
from the past inspired many sleeh
designs in architecture, art, jewelry,
furniture and ceramics,

Graphic design from this period
also reflects many of these
thoughts, removing the extraneous
details, focusing on a single
element and streamlining it as
much as possible without loosing
the reeognisabity of the image.
Popular images included stylized
people, svelte animals, tall buildings,
vehicles and exotic scenes, such
as ancient Egypt, The typography
of the Art Deco era was no
exception to these diverse and
exotic influences. This set features
a cross section of some of the
various European and American
Art Deco styles.

196

1-800-Р2г-5080

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Art Nouveau Bistro

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Christina Torre
2002

The Art Nouveau styles of the late nine¬
teenth century exhibited a bold
approach to organic lines and lavish
decoration This new style was spread
throughout the world and helped usher
m a new era that led to modern art and
design The styles of Art Nouveau var¬
ied from country to country and indi¬
vidual styles emerged throughout
Europe and the United States Artists
such as Allons Mucha and Gustav Klimt
typify the imagery in Art Nouveau
paintings. Other arts such as architec¬
ture, glass, and sculpture also
embraced the movement's affinity
toward integrating the organic into
objects of everyday life.

Art Nouveau Bistro is an elaborate font
that exhibits the languid line that is
typical of the Art Nouveau illustration style

Art Nouveau Café is a more streamlined
approach to the alphabet, yet still
evocative of European signage at the
turn of the last century.

Art Nouveau Extras features a set of
seventy-two illustrations of floral
organic elements that can be assem¬
bled into a wide variety of borders.

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www.p22.com

197