Size of printed cover paper 8 '/+" x / / /g

★ KINO PENGUIN STANDARD*

, Top square 3/зг "

Fore dre

Square not

ore than

Trimmed page area 7Уіб"х H-3A".

Size of boards 4-3A"x 7‘A, fibre direction to be parallel to spi ne.

.... (without cover)

Hinge Zg ".

A chi a I
depth
of board
7 У+"

( visual
de pth
a litt le
mort)

Vis на! co ver size 4- V8 " -

Trimmed
depth
of book
УУіб"

g

circa

Vic’

9i mi

6S-

1’A"

Highland Dress

A KING PENGUIN
BOOK

9І ems

Vu"

white, l'/x*

Visual cover size 4-7/ви

-( but size of boards, without cover,

(hihjt -/»")

Trimmed page area, ■'f % 4

(Label centres on trimmed size)

Jan Tjchichoid ij+S

Size of printed cover paper: 11 Ze x 8 'A " -

1. When a label is used on the front, its size and position should be in complete accordance with the above.

У Tail square 2, Jhe lettering on the I abets not to be drawn but in type, in harmony with the type used in the book,

3. Position and style of the spine label, when used, is the same throughout the series, with the thickness altered if necessary, according to the thickness of the book.

4. If there is no lâbel proper on the front, try tv avoid Л label on the spine and centre lettering to the horizontal rule HR.,

5. The position of the King Penguin sign is unalterable. It must appear within a Ыаск-bordered oval if there is a label on the spine or its background

does not allow for an unbordered slgni' but olht rwise it should appcarr without лп ova/, Oood pho tographs of the design wanted are ob¬
tainable from the Penguin Office.

6. The number tv аррелг on the bottom a,s indicated. Its position is unalterable. Size : g pt ■ No „К".

The 'grid' or standard instructions to printers for King Penguin covers (paper on boards), devised and drawn by Tschichold, 1948, reduced.

82

EDWARD GORDON CRA

IG PRACTISED SEVERAL CRAFTS • I 8 8 9 TOO

EGC . ROME . I9I9 >

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COULD NOT PLAV GOLF • PLAYED FOOTBALL • COULD ROW • NOT «

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< H

ш °

EDWAKD I

Id

COKDON CKAIG

я r>

=> о

В. о

if DESIGNS "

H o

ï FOKTHETHEATRE 5

JANET LEEPER.

PENGUIN BOOKS

Ü • H 3 A N I H J V AON SI • 83НІЛѴ ЭІНАЭЗЗЗ НХІЛЛ DNIHXOK OQ

Title page opening for the King Penguin on Edward Gordon Craig, 1948.

83